It's peanut butter jelly time!! We partnered with this American classic of a company to deliver a product sample kit that took its recipients back to the "good ole' days" of PB&J. First a little bit of info on the company. The JM Smucker co. family of brands will continue to be known as the highest quality products offered in their respective markets. JM Smuckers only offers products that enhance the quality of life and well-being. They continuously look for daily improvements that will, over time, result in consistently superior products and performance.
The theme of this product kit revolved around "good memories in the making". JM Smuckers is passionate about incorporating the basic beliefs of the company in each and every aspect of advertising and this project was no different. This simple, yet very effective kit showcased the company products in a clean and crisp presentation and created a yummy snack.
Note, that JM Smuckers has since undergone a brand update in 2020, see the new logo and details on this launch below.
NEW LOGO, WHO'S THAT?
Check out the inspiration and story behind the new JM Smuckers logo. It's a pretty cool brand journey!