Formica Group purchased Italian cabinet company FENIX and created a unique US product launch experience. FENIX innovative surface designs have a unique non-porous external layer, allowing it to stay neat with simple, everyday care and cleaning methods.
The theme of this product kit revolved around the companies Italian heritage and featured authentic food staples imported from Italy. As you can see below, nestled safely for shipping and presentation are the goodies which include a bottle of olive oil and a sweet Turron for snacking. This kit also included a sample of the product as well as a brochure and other small swag items.